Apple held its annual Worldwide Developers Conference on Monday, June 10, where it announced new upgrades to its devices and operating systems. But what’s getting the most attention is Apple Intelligence, the tech company’s new strategy for incorporating artificial intelligence into its business model.
“Recent developments in generative intelligence and large language models offer powerful capabilities that provide the opportunity to take the experience of using Apple products to new heights,” CEO Tim Cook said. “So, as we look to build in these incredible new capabilities, we want to ensure that the outcome reflects the principles at the core of our products.”
Among its capabilities, Apple Intelligence will see an update to the voice assistant Siri. Apple said Siri will now better understand people’s questions and, like with other chatbots, people will also be able to type to Siri.
Apple also announced a partnership with OpenAI, saying if Siri doesn’t know the answer to something, it will ask if it can take a person’s question to ChatGPT.
New writing tools will see Apple Intelligence proofread, rewrite and summarize text across various apps, as well as suggest the right tone for the message.
Apple said you will also be able to create your own custom emojis just by describing what you are looking for. They’re calling these “genmojis.”
Apple Intelligence is set to launch in the fall.
