The eatertainnment chain Chuck E. Cheese is turning a subscription plan to bring back inflation-weary customers. The company is offering a Fun Pass that gives families unlimited visits year-round to all of its 450-plus locations.
The pass comes in three membership tiers ranging from $7.99 a month, which allows 40 games per visit and a 20% discount on food and drinks, to $29.99 a month for 250 games per visit and a 50% discount.
“This is the biggest, best deal Chuck E. Cheese has ever offered,” Chuck E. Cheese Executive Vice President Mark Kpuferman said in a statement. “We understand families are struggling to find affordable entertainment options outside the home right now.”
Kupferman cited rising costs as a reason for the need for a membership plan. He said it is a way to make Chuck E. Cheese more affordable for families.
This is not the first time a restaurant chain has offered a membership program. Panera Bread, Sweetgreen and P.F. Chang’s all implemented subscription plans in the past. And remember Olive Garden’s lifetime pasta pass?
As other chains like Red Lobster and Buca di Beppo have filed for bankruptcy this year. Chuck E. Cheese — which already emerged from bankruptcy four years ago — looks to avoid that same fate, hoping the membership route brings in the parents and kids. If not, it could go with Auntie Anne’s Pretzels’ plan to attract customers: creating a perfume.
