It’s back to the drawing board for sports fans looking for a single place to watch their games. “Venu Sports,” the streaming service proposed by ESPN, Fox Sports and Warner Brothers in February 2024, is dead before it even launched.
On Friday, Jan. 10, the three companies mutually agreed to end their partnership, announcing it in a joint statement.
“After careful consideration, we have collectively agreed to discontinue the Venu Sports joint venture and not launch the streaming service. In an ever-changing marketplace, we determined that it was best to meet the evolving demands of sports fans by focusing on existing products and distribution channels,” the statement said.
Venu Sports, the proposed virtual MVPD service from ESPN, FOX & Warner Bros. Discovery, will be discontinued
— ESPN PR (@ESPNPR) January 10, 2025
The collective decision by the three companies not to move forward with the contemplated joint venture is effective immediately
More: https://t.co/Cvwv2h601G pic.twitter.com/lylDeHDy9p
The decision stems from several legal challenges to the streaming service from competitors, citing antitrust laws. One of those challenges came from Fubo TV, which earlier in the week entered into a partnership with Disney, ESPN’s parent company, ending that battle.
DirecTV and Dish Network had also filed legal challenges against “Venu Sports.”
Following Friday’s news that Venu is dead, DirecTV released a statement saying the company “remains a leader in sports, and we look forward to working with our programming partners — including Disney, Fox, and Warner Bros. to compete on a level playing field to deliver sports fans more choice, control, and value all-in-one experience. ”
Instead of re-inventing the sports streaming landscape, it now seems distribution companies are back to competing against one another for the consumer streaming dollar.
For instance, in August, Disney is preparing to launch a more robust ESPN streaming service. This plan could now theoretically, include content from Fubo TV and push Fox Sports and Warner Brothers to find their own streaming avenues.
According to the judge in the anti-trust case brought against Venu, Disney, Fox and Warner Brothers together control more than 50% of all U.S. sports media rights. How they distribute that programming to millions of sports fans is a work in progress — with no end in sight.
