Ford Motor Company is ending the year with bad news for European workers. The company has just announced it plans to cut about 4,000 jobs.
Nearly 3,000 of those layoffs will happen in Germany, with another 800 in Great Britain. This amounts to about 14% of the company’s European workforce.
Ford said its biggest struggles are with passenger vehicles, as it deals with financial losses attributed to a shift and emphasis on electric vehicles. The company called that “highly disruptive.”
Ford’s top financial official said a combination of a lack of demand and carbon dioxide emissions regulations are big hurdles.
CFO John Lawler recently wrote a letter to the German government. In the letter, he said the country lacks a clear policy on how to advance e-mobility such as public investment in charging stations, incentives to get consumers to buy an EV and greater flexibility in meeting CO2 compliance targets.
The lower than expected demand will affect the production of the new Ford Explorer and the new Ford Capri. The cutbacks will lead to a reduction in the workforce in Germany in early 2025.
This is the second major labor reduction, announced by Ford, in as many years. Last year, the automaker laid off 3,800 workers in Europe.