Google has a new team seeking to advance artificial intelligence even further, possibly changing the game in simulation technology. Tim Brooks, who left OpenAI for Google’s AI research lab DeepMind, announced this week he’s leading the initiative.
“DeepMind has ambitious plans to make massive generative models that simulate the world,” Brooks posted to X. “I’m hiring for a new team with this mission.”
DeepMind has ambitious plans to make massive generative models that simulate the world. I'm hiring for a new team with this mission. Come build with us!https://t.co/pqvALtAvLs https://t.co/vtwgeXl9Dl
— Tim Brooks (@_tim_brooks) January 6, 2025
The job listings say the new group will look to develop “real-time interactive generation” tools on top of the models they build. The team aims to study how to integrate them with existing models like “Gemini,” Google’s AI-powered assistant.
One of the job post descriptions says that the team will be on a path to “artificial general intelligence,” or AGI, which is AI that can accomplish the same tasks as humans.
Several companies are on that path, including Elon Musk’s Tesla. While it’s not directly building AGI, its work on self-driving cars involves the same AI technologies and push towards machine learning.
Not everyone in the creative industry is on board though. A recent study by the Animation Guild found that over 100,000 U.S. based film, television and animation jobs will be disrupted by AI in 2026.
Some companies are pledging to work with creative professionals, like 3D start up Odyssey, which is planning to have creators wear cameras enabled with an AI system that will allow them to capture cinematic worlds with complete control of the scenery, characters, lighting and motion.
Experts say achieving true AGI still requires work in several areas, like fully trusting its judgement over our own.