For the first time, young women in the U.S. are consuming more cannabis than men. Now, that has retailers rethinking their sales strategies.
Recently released results of a 2023 survey by the National Institute on Drug Abuse found women 19 to 30 years old reported higher cannabis use than men of the same age. It also found cannabis vaping among all people in that age group is at an all-time high.
Stress, anxiety and mental health concerns were among the top reasons female consumers said they use cannabis products. However, there is reportedly little scientific evidence showing cannabis helps with these issues.
Reuters reported cannabis companies are now shifting their retail offerings to accommodate this change, especially as cannabis becomes increasingly more legal and socially acceptable across the U.S.
The co-founder of cannabis data firm GetCannaFacts said they found that’s because women are more likely to buy from the industry’s legal market than their male counterparts are.
Top cannabis retailers told Reuters they’ve started refocusing shelf space toward products that are popular with women, like edibles, tinctures, topicals and beverages.
