Netflix takes big dive into NFL pool with Christmas Day doubleheader

December 23, 2024

Chris Francis

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All Netflix wants for Christmas is a smooth streaming experience for NFL fans. The streaming giant is about to take its biggest live sporting event leap when it airs two games for the first time on Christmas Day.

Netflix and the NFL signed a three-year contract worth a reported $150 million. That means plenty of toys will be under the tree during the hours-long stream.

For instance, the day will begin with a pregame show featuring a performance by Mariah Carey. She plans on singing her holiday hit, “All I Want for Christmas Is You.”

Then, the main events. The Kansas City Chiefs and Pittsburgh Steelers will kick off at 1 pm EST. That will be followed by the Baltimore Ravens and Houston Texans at 4:30 pm EST.

Incidentally, the teams were reversed on Saturday, Dec. 21, with the Chiefs beating the Texans and the Ravens downing the Steelers.

Same teams. Different matchups. 🎄

See you on Christmas Day for a @netflix doubleheader! #NFLonNetflix pic.twitter.com/TLshUTPZeY
— NFL (@NFL) December 22, 2024

During the second game’s halftime show, Houston native, Beyoncé, will perform parts of her “Cowboy Carter” album live for the first time.

The day’s star-studded lineup is on track to bring in more than 30 million viewers.

The NFL showcase comes after buffering issues impacted November’s Jake Paul vs. Mike Tyson fight. Netflix called it the “most streamed sporting event ever,” with 65 million viewers at its peak.

To ensure things go smoothly during the Christmas event, Netflix has enlisted the help and expertise of established NFL partners such as CBS and Fox Sports.

In a statement, the NFL’s Vice President of Media Distribution Hans Schroeder said, “We’re very comfortable, we’re very confident, we’re very excited about all the work that Netflix is going to do and has done to make sure we’re in a very strong position to have a very successful Christmas day experience.”

Nielsen will monitor the ratings for the two games, which was not the case for Jake Paul vs. Mike Tyson. As a result, there will be an accurate count of viewership and streaming numbers by the hour. If, as expected, the day-long event breaks streaming records, it could be a game-changer for NFL fans and their viewing options.

Tags: beyonce, christmas, Football, Mariah Carey, Netflix, NFL

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Full story

Netflix and the NFL signed a three-year contract worth a reported $150 million. That means plenty of toys will be under the tree during the hours-long stream.

For instance, the day will begin with a pregame show featuring a performance by Mariah Carey. She plans on singing her holiday hit, “All I Want for Christmas Is You.”

Then, the main events. The Kansas City Chiefs and Pittsburgh Steelers will kick off at 1 pm EST. That will be followed by the Baltimore Ravens and Houston Texans at 4:30 pm EST.

Incidentally, the teams were reversed on Saturday, Dec. 21, with the Chiefs beating the Texans and the Ravens downing the Steelers.

Same teams. Different matchups. 🎄

See you on Christmas Day for a @netflix doubleheader! #NFLonNetflix pic.twitter.com/TLshUTPZeY
— NFL (@NFL) December 22, 2024

During the second game’s halftime show, Houston native, Beyoncé, will perform parts of her “Cowboy Carter” album live for the first time.

The day’s star-studded lineup is on track to bring in more than 30 million viewers.

The NFL showcase comes after buffering issues impacted November’s Jake Paul vs. Mike Tyson fight. Netflix called it the “most streamed sporting event ever,” with 65 million viewers at its peak.

To ensure things go smoothly during the Christmas event, Netflix has enlisted the help and expertise of established NFL partners such as CBS and Fox Sports.

Tags: beyonce, christmas, Football, Mariah Carey, Netflix, NFL

Read Transcript

Why this story matters

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