Pizza Hut is collaborating with Irvine’s Just Beyond Paradise Winery, a family-owned vineyard in Kansas, to launch a new wine in time for the holidays. The pizza chain is hoping for a holiday turnaround after reporting a decline in sales last quarter.
The company said in a press release on Tuesday, Nov. 19, this limited-edition tomato wine “captures the essence of your favorite slice in a sip.”
According to the winery and the Hut, the wine gives off an aromatic blend of fresh herbs and spices including basil and oregano, a whisper of garlic, with notes of sundried tomatoes and a subtle hint of toasted oak.
Pizza Hut’s Director of Advertising Elyse Slayton said the company took the classic pairing of pizza and red wine and “flipped it on its head.” While the wine comes from tomatoes, Pizza Hut said it delivers a taste more reminiscent of a white wine when chilled.
You can purchase a bottle for $25 at the winery’s website, but there is a minimum order of two. You can also buy a gift box for $60. The gift box offers one bottle of wine, two wine glasses and a wine opener.
If you’re not feeling adventurous for “Pizza Wine,” Pizza Hut’s also bringing back its Triple Threat Box for the holidays. The combo package features two medium one-topping pizzas, breadsticks, and a dessert wrapped in festive box.
But Pizza Hut isn’t done there for its holiday offerings. For gamers trying to reheat their piece of holiday pie, pizza pie that is, the company’s Canada division has unveiled the “Pizzawrmr.”
It’s a 3D-printed box that sits atop your PlayStation 5 console to warm up your pizza. All the files you need to make one are available to download.
Any way you slice it, Pizza Hut is looking to bring up profits as it tries to find a place at the holiday table this year.
