One of Apple’s biggest events of the year kicks off Monday, June 10, in Cupertino, California. According to reports, the Worldwide Developers Conference will see Apple showcasing its advancements in artificial intelligence — which the tech company has reportedly dubbed “Apple Intelligence.”
“We believe in the transformative power and promise of AI, and we believe we have advantages that will differentiate us in this new era, including Apple’s unique combination of seamless hardware, software and services integration; groundbreaking Apple silicon with our industry-leading neural engine; and our unwavering focus on privacy,” Tim Cook, CEO of Apple, said in May.
Specifically, Apple is expected to highlight AI upgrades to its Siri talking assistant. Reports have said Apple has held talks with OpenAI and Google to license its AI software.
Apple is also slated to debut its latest operating systems for its devices. CEO Tim Cook is scheduled to deliver the keynote address.