In a sign of true sportsmanship, eight American sports leagues have come together to back a new campaign targeting hate in the U.S. It is an idea from New England Patriots owner Robert Kraft and his foundation to combat antisemitism.
The initiative brought together the heads of the NFL, NBA, WNBA, MLB, NHL, NWSL, MLS, and NASCAR to come up with plans to curb hate of any kind in the country. The sports leaders are spending $50 million to get the word out.
The campaign, titled “Timeout Against Hate,” launched during Thursday Night Football on Oct. 10, with a commercial featuring legendary figures and current-day athletes from all sports speaking out against hate.