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Staples Center name change to Crypto.com Arena draws pushback

Simone Del Rosario

Summary

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Full story

Anschutz Entertainment Group (AEG) announced Tuesday the name of the iconic Staples Center in downtown Los Angeles will soon change to Crypto.com Arena. According to a news release on the Staples Center website, the name change is part of an “historic, 20-year naming rights agreement” costing $700 million. AEG and Crypto.com will unveil the venue’s new logo and branding on Christmas Day. All of the venue’s external signage will be replaced by next June.

“This partnership represents the fastest-growing cryptocurrency platform and the biggest sports and live entertainment company in the world converging to drive the future of sports and live entertainment as well as the incredible legacy of this arena for decades to come,” AEG Chief Revenue Officer Todd Goldstein said in the news release. “It marks an exciting new chapter in the history of our company and our respective industries, and we couldn’t be more thrilled to have such a visionary partner like Crypto.com supporting our global fan base and local community.”

According to the release on the Staples Center name change, Crypto.com serves over 10 million customers. The company, based in Singapore, recently partnered with actor Matt Damon on a global campaign to introduce the platform.

“We’re very excited about partnering with AEG and investing long term in this city… and using our platform in new and creative ways so that cryptocurrency can power the future of world class sports, entertainment and technology,” Crypto.com Co-Founder and CEO Kris Marszalek said in the news release.

The Staples Center name change wasn’t well received by everyone. Many drew comparisons to the Sears Tower in Chicago changing its name to the Willis Tower.

Vanessa Bryant, widow of Los Angeles Lakers legend Kobe Bryant, said the Staples Center will be “forever known as ‘The House that Kobe Built’” on her Instagram story. Kobe died early last year in a helicopter crash.

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Why this story matters

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The players

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Community reaction

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Context corner

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Oppo research

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Bias comparison

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Key points from the Center

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  • Dui mattis dictumst feugiat etiam netus at cursus egestas curabitur faucibus, montes suspendisse laoreet diam parturient ipsum nostra taciti nam porta, commodo consequat pulvinar habitant molestie primis natoque senectus conubia.

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Timeline

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1:22 min listen

Summary

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Full story

Anschutz Entertainment Group (AEG) announced Tuesday the name of the iconic Staples Center in downtown Los Angeles will soon change to Crypto.com Arena. According to a news release on the Staples Center website, the name change is part of an “historic, 20-year naming rights agreement” costing $700 million. AEG and Crypto.com will unveil the venue’s new logo and branding on Christmas Day. All of the venue’s external signage will be replaced by next June.

“This partnership represents the fastest-growing cryptocurrency platform and the biggest sports and live entertainment company in the world converging to drive the future of sports and live entertainment as well as the incredible legacy of this arena for decades to come,” AEG Chief Revenue Officer Todd Goldstein said in the news release. “It marks an exciting new chapter in the history of our company and our respective industries, and we couldn’t be more thrilled to have such a visionary partner like Crypto.com supporting our global fan base and local community.”

According to the release on the Staples Center name change, Crypto.com serves over 10 million customers. The company, based in Singapore, recently partnered with actor Matt Damon on a global campaign to introduce the platform.

“We’re very excited about partnering with AEG and investing long term in this city… and using our platform in new and creative ways so that cryptocurrency can power the future of world class sports, entertainment and technology,” Crypto.com Co-Founder and CEO Kris Marszalek said in the news release.

The Staples Center name change wasn’t well received by everyone. Many drew comparisons to the Sears Tower in Chicago changing its name to the Willis Tower.

Vanessa Bryant, widow of Los Angeles Lakers legend Kobe Bryant, said the Staples Center will be “forever known as ‘The House that Kobe Built’” on her Instagram story. Kobe died early last year in a helicopter crash.

Read Transcript

Why this story matters

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Donec tristique rutrum vestibulum

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Fames placerat velit ante

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Get the big picture

Synthesized coverage insights across 12 media outlets

The players

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Do the math

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Solution spotlight

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Behind the numbers

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Bias comparison

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  • The Center tellus torquent arcu curae mi cursus ut varius vel quis condimentum ligula et elit commodo consequat lacus, magnis habitasse curabitur iaculis pellentesque odio consectetur penatibus luctus tempor nisi netus nulla nostra mauris.
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Media landscape

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Key points from the Left

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Key points from the Center

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  • Mattis lacus class libero lectus pellentesque eros aenean justo netus hendrerit, a eget nunc massa curae sociosqu ridiculus maecenas imperdiet sagittis, natoque suscipit potenti sed vestibulum cubilia et aliquam varius.

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Key points from the Right

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  • Adipiscing cras at gravida quisque praesent ultricies et, egestas tortor ullamcorper dui tristique vehicula consequat aenean, sed maximus tempor luctus auctor blandit.

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Timeline

  • Bob Dylan auction items, including draft lyrics to “Mr. Tambourine Man,” which sold for $508k, generated $1.5 million in sales at Julien’s.
    Lifestyle
    Jan 20

    Bob Dylan’s ‘Mr. Tambourine Man’ draft lyrics auctioned for $508,000

    Bob Dylan’s words remain as valuable as ever. Draft lyrics to his iconic song “Mr. Tambourine Man” recently sold for $508,000 at auction. Sixty of Dylan’s personal items were sold on Saturday, Jan. 18, through Julien’s Auctions. These included handwritten postcards, a property transfer tax return, clothing, photos, drawings and music sheets. Altogether, the auction […]

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