Sun Day Red, Tiger Woods’s new apparel company, launched earlier this year and continues to fight legal battles over its logo. Sneaker giant Puma is the latest competitor to file suit against the brand.
The German company says the Sun Day Red logo is too similar to the mark that Puma has been using since 1969.
During a promotional tour last spring, Woods appeared on the “Today Show,” where he explained the stripes on the logo.
“If you look at the stripes, there’s 15 stripes and as you alluded to earlier, I’ve won 15 major championships,” Woods said.
It started with a passion. The passion of competing. Of competing against ourselves. The field. The course. Life. Out of that passion, Sun Day Red rises.
— SUN DAY RED (@SunDayRed) February 13, 2024
Start your journey: https://t.co/BshLw8JYnh pic.twitter.com/15USWlHUP8
Woods named the brand Sun Day Red to capitalize on his tradition of wearing red while playing on Sundays during the final round of most golf tournaments.
TaylorMade, the golf brand that works with Woods on the apparel line, was sued in September by Tigeraire. The company, based in Baton Rouge, Louisiana, manufactures cooling products. They claim Sun Day Red “unlawfully hijacked” the design of its branding.
TaylorMade responded to the challenge by arguing in part, “There is no likelihood of consumer confusion between the two companies.”
However, Puma’s filing points out a distinct issue in its complaint. “Due to the confusing similarity of the marks and the closely related nature of the goods and services of the parties, consumer confusion is likely between the Challenged Marks and the Leaping Cat logo,” the complaint says.
Woods has been busy lately. He launched the apparel line and his new indoor TGL Golf league, which debuted on Tuesday, Jan. 7.
The 15-time major winner plans to play in a few PGA Tour events this year, including The Masters in April. He’ll most likely wear his new apparel while the logo challenges are pending in the courts.
