Toys”R”Us is known for the slogan “I don’t want to grow up,” but now the toy brand is growing with the times. It used AI to make its latest promotional video.
Kim Miller, CMO of Toys“R”Us Creative Studios, told CNN that the concept originated after she attended a brand storytelling group. She shared with the host her desire to do something “fun” and “different” for their next project, which focused on the founder’s origin story.
The retail toy company used OpenAI’s text to video tool called Sora to create the video.
Toys”R”Us released the video at an advertising event in France, saying it is the first ever brand film created by the technology. While Sora is not yet publicly available, the toy chain partnered with creative agency Native Foreign, an early tester of the AI model.
