Advertisements are iconic to New York City. Now, they are soon to be played in Uber and Lyft vehicles throughout the Big Apple after a new law was finalized on Friday, Aug. 16. The New York City Council passed a law in December 2023 that allows Uber and Lyft drivers to install screens filled with advertisements in their vehicles, just like what riders see in the city’s yellow taxi cabs currently.
The new rule requires that the Taxi and Limousine Commission (TLC) allow Uber and Lyft drivers to install the tablets that have been exclusive fixtures in yellow cabs for years. The law also requires that drivers receive 25% of the revenue of any ad played in their vehicle.
Most Uber and Lyft drivers interviewed were reportedly in favor of the changes, saying that it will boost their income. Some drivers’ wallets have taken a hit in recent months after Uber and Lyft apps started kicking them off to comply with city-mandated limits on how long they can drive around without a passenger.
Some employees even said that they would like two tablets in their vehicles if possible.
The TLC is currently finalizing the rules on when and how the screens can be installed. Right now, the new tablets would not allow riders to tip their drivers through the screen. The lack of tipping ability has drawn some critics. It prompted a TLC spokesperson to disclose that the company is currently working on a way to tip drivers without having to add credit card readers in an employee’s car. Currently, riders can tip through the mobile app for both rideshare companies.
