Universal Music Group (UMG) and Amazon are joining forces to create what they’re calling “Streaming 2.0.” The two companies have announced an expanded partnership to foster innovations in music streaming.
In a press release on Monday, Dec. 23, UMG and Amazon revealed their plans to enhance product offerings, including new audiobooks and livestreaming content opportunities. According to the companies, the changes aim to further “authentic engagement between artists and fans.”
Fighting AI-generated content and protecting creators
The partnership also focuses on addressing the growing concerns surrounding AI-generated content. Both companies say they are committed to fighting fraud and ensuring that creators are protected from misuse of their work.
UMG’s efforts to protect artists
UMG has been safeguarding its artists, especially on platforms like TikTok. Earlier this year, UMG removed music by major artists like Taylor Swift and Drake from the app due to a licensing dispute. The disagreement primarily stemmed from fair compensation issues and AI-generated music’s impact on TikTok.
While UMG works to address these challenges, a larger issue remains: artists are not receiving fair pay from streaming services. Many musicians earn a fraction of a penny per stream on platforms such as Spotify and Apple Music. Despite millions of users and views, the content creators see very little in return.
Strengthening the Amazon-UMG relationship
Steve Boom, Amazon’s vice president of Audio, Twitch, and Games, stated, “UMG has always been a collaborative partner to Amazon Music, and as we continue to invent and introduce more artist-to-fan connections through our product and exclusive content, we’re redefining what it means to be a streaming service.”
This new deal follows a 2022 partnership between UMG and Amazon, which allowed Amazon Music and Twitch users to access more UMG content. The collaboration is poised to bring even more opportunities for artists and fans alike.
