Vice President Kamala Harris’ presidential campaign launched with a neon green banner on social media, embracing her as Gen Z’s “brat summer” icon. The neon green theme mirrors the cover art of Charli XCX’s album “BRAT,” representing a fun and edgy image for Harris’ campaign. Charli XCX defined a “brat” as someone who is unapologetically themselves, has fun and does not conform to the status quo.

Additionally, the KamalaHQ bio reads “Providing context,” in reference to a shortened quote about a coconut tree that resurfaced after President Joe Biden withdrew from the presidential race. The quote comes from remarks Harris made in 2023, where she shared a saying from her mother, “You think you just fell out of a coconut tree? You exist in the context of all in which you live and what came before you.”