President-elect Donald Trump said he won the presidency on the promise he would lower the cost of groceries. But days before he takes the oath of office, most Americans remain skeptical he can deliver on that promise.
More than three in five Americans are slightly or not at all confident Trump will lower the cost of food, housing or health care in 2025, according to the latest AP-NORC poll.
Republicans expressed greater confidence in Trump than Democrats or independents. Still, less than half of them have high confidence in his ability to lower costs in those categories. Only one-third of Republicans have high confidence he will lower health care costs, while 44% believe grocery prices will go down.
Trump’s promise to lower grocery costs
“I won on groceries, it’s a very simple word, groceries,” Trump told NBC’s Kristen Welker in an interview published Dec. 8. “I won an election based on that. We’re going to bring those prices way down.”
But in his Time Person of the Year interview published just four days later, he noted how difficult fulfilling that promise would be.
“I’d like to bring them down. It’s hard to bring things down once they’re up. You know, it’s very hard,” he said. “But I think that they will. I think that energy is going to bring them down. I think a better supply chain is going to bring them down.”
This week, Trump’s pick for treasury secretary, Scott Bessent, fielded questions from Democrats and Republicans about consumer prices during his Senate confirmation hearing.
When asked if prices for families would go up or down under Trump’s policies, Bessent replied, “I believe that inflation will be much closer to the Federal Reserve’s target of 2%.”
Lowering inflation vs lowering prices
Lowering inflation and lowering prices are two different targets. Lowering inflation would slow the increase in prices, while lowering prices would result in deflation, when the inflation rate falls below 0%.
In 2024, consumer prices rose 2.9% on the year, according to December data released this week by the Bureau of Labor Statistics. The rate of inflation rose three months in a row to end the year after bottoming out at 2.4% in September.
December’s surge was fueled by higher food and energy costs. The energy index rose 2.6% on the month. Food prices went up 0.3% on the month and 2.5% on the year. Food prices are up about 28% over the past five years.