German footwear giant Adidas started selling off its excess inventory of Yeezy-branded sneakers after a very public breakup with rapper Kanye West. While Ye will still collect royalties for his role in designing the shoes, Adidas said it is donating a “significant amount” to groups working to combat hate and discrimination. It’s better than destroying the product.
Here are the brands and products left for dead that made triumphant returns in this week’s Five For Friday.
5: The Charlotte Hornets
Michael Jordan dominated the NBA in the 1990s, but it was the Charlotte Hornets that made waves with personalities like Muggsy Bogues and Larry “GrandMama” Johnson. The city didn’t care for the team owner, though, and in 2002 the team relocated to New Orleans.
Charlotte took another shot with BET founder Robert L. Johnson’s Bobcats in 2004. After years of struggle, Jordan took majority stake in the team he once dominated. The only problem was the name, an homage to its former owner. After the team in New Orleans officially changed its name to the Pelicans in 2013, Jordan brought back the Charlotte Hornets for the 2014 season.
4: Surge
The ’90s were all about how much caffeine could be pumped into a fluorescent beverage. Surge was Coca-Cola’s answer to Pepsi’s Mountain Dew, marketed for the extreme soda drinker. Remember, this was well before the energy drink era that brought on Monster and Red Bull.
Surge’s success in 1997 quickly fizzled and it was pulled from shelves in 2003. Thanks to the online “Surge Movement,” Coke brought it back in 2014 as an Amazon exclusive. It promptly sold out, proving nostalgia is as much of a selling point as taste.
3: The McRib
McDonald’s McRib has been on and off the menu too many times to track since its initial launch in the early 1980s. The cycle really picked up after the turn of the millennium. The McRib has gone on multiple farewell tours since 2000, giving Cher a run for her money.
It’s unclear whether it will return this year after its last goodbye, but there’s a decent chance it will be back on the menu the next time pork prices decline.
2: Nokia 3310
Before smartphones, cell phones were in people’s pocket to make actual calls. And in 2000, the Nokia 3310 was easily the most popular phone. It was virtually indestructible, which is likely why it went on to sell 126 million units. But as phones with bells and whistles took over the 3310 fell out of favor.
The phone made a comeback in 2017 with new features like a camera and color display. Still, in the era of texting, a full keyboard seems like a much better option than using T9.
1: Polaroid
Polaroid used to make cameras that shot out printed photos in an instant — although the user would have to shake them around in the air for some reason. By 2008, more people had phones that acted as a camera in their pocket and Polaroid stopped making instant cameras.
In response, the Impossible Project launched to make film for cameras already in circulation. In 2017, it bought the Polaroid name and IP and released its own instant camera. Now, it’s the cool vintage tech you show off at parties.